* NOTE: This is not an approved Griffith University application

Aim

My aim was to reimagine Griffith’s Queensland College of Art and Design Promotional Guidebook to better reflect the creativity of it’s degrees and students. My goal was to make the content more digestible by employing a storytelling design style that engages potential future students.

Solution

Inspired by research into gamified design and storytelling techniques, I incorporated a board game style throughout the guidebook, featuring motifs like pathways, cards, and achievement badges to enhance interactivity. Additionally, I used a pathos-driven approach in both writing and visuals to foster an emotional connection with readers.