Aim

Little Friends was created with the goal of supporting children’s emotional well-being through a sustainable toy range. The idea came from my desire to merge research in anxiety reduction tactics through sensory stimulation with toys in order to help young children learn to self-regulate, and reduce anxiety from an early age while also exploring environmentally conscious entrepreneurship practices.

Solution

The Little Friends toy product range, social media and brand identity was developed to achieve this goal. The toys combine emotional support and sustainability by using repurposed materials like buttons, dried lavender, and recycled fabrics to engage the senses.